Behind The Scenes with H&M by Matthew Williamson

I have some more behind the scenes looks at the new H&M by Matthew Williamson collection. Daria is starring in the campaign and according to industry sources the campaign team "traveled all the way to Mexico to shoot what could be a studio shot, but the airtime was done for the sunlight on the Mexican beach."

I'm not too fond of the idea of logging so much miles for a campaign that can be easily shot in any studio, but hopefully the official images will change my mind. But apart from that, the candids look great! You can see more behind the scenes pictures at the source.

source : grazia.com