It's an H&M kind of day today ... the full campaign for Summer 2010 has been released and a new H&M video as well as a behind the scenes look .Now iwe have the full campaign for H&M's Ultimate Summer collection. You can see the facebook album for all of the images. Its great to see such a beautiful and colourful campaign right before summer time. All of the models look great
H&M Ultimate Summer Collection | Erin, Julia, Daria, Lara and Sasha
I really like this collection but I have to say I like Daria's Summer 2009 collection even more ... just because it was more Daria and less of the other models! Daria comes in at around fifteen seconds. You can see screencaps of the video here.
H&M Ultimate Summer Collection : Behind The Scenes
What's even cuter is this video interview done at the shoot. Its so great to see each of the models giving their favourite beach memories. Its a little awkward and forced but I think that makes it even cuter.