Lancôme Ô de Lancôme / Ô d'Azur

Its been a little lacking in the news lately but fortunately a new Lancome shot has been released - this time Lancôme's Ô de Lancôme perfume (at left). I'm not sure yet if it is for Ô de Lancôme and not just another shot from the Ô d'Azur campaign ... but if it is new that means Daria will be fronting two perfumes this season, and we are only half way through the year!

I was starting to wonder whether or not Lancome would produce anything with Daria this year, seeing as how other spokesmodels Ellettra Wiedemann and Julia Roberts have been doing plenty of work for the brand. But on the other hand they are well known names ... and I suppose everything is better in moderation. I really like that Lancome has decided to go the more natural and beach inspired route with Daria this time around. I've always disliked their makeup campaigns of past just because I think Daria is most beautiful when left with little makeup on. As long as it continues this way I'm excited to see what Lancome has in store.

Lancome Ô d'Azur

It's been five years since Daria first landed the Lancome Hypnose campaign. Last year was Hypnose Senses and now in 2010 Lancome has launched a brand new perfume campaign - Lancome Ô d'Azur. Its bright and pretty, and quite different from what Daria has done for Lancome in the past.

What's better (or worse depending on whether or not you like the image) is that whenever a model lands a perfume campaign its here to stay, usually for a good five years. Remember Marija Vujovic's Dolce & Gabanna Light campaign? That was from 2007 and I still see it everywhere today! Hopefully there will be more information on this new perfume too (and a video campaign wouldn't hurt either) but for now its good to hear that Daria is still keeping up with her Lancome contract.

Also, according to an anynoymous tipper Daria shot the campaign for Austrialian brand Oroton in Palm Springs. If this comes to fruition it will be interesting to see!

sources: puretrend.com and snap by debora25 at tFS