Friday, January 30, 2009

Daria and Matthew Williamson for H&M

Today we have news on two campaigns, one familiar and one I'm not so familiar with:

"Matthew Williamson will be the face — alongside Daria Werbowy — of the campaign for his upcoming collection for Hennes & Mauritz. In the campaign, shot in Tulum, Mexico, Williamson models pieces from his men’s wear collection. The campaign, shot by Solve Sundsbo, will break in May, although no titles have been confirmed. The H&M campaign marks Williamson’s modeling debut, according to his business partner Joseph Velosa, and the designer will appear in the H&M TV ads as well. Williamson’s men’s and women’s collections for H&M bow in April. "
There's also news of a collaboration between Daria and Dormice
an art duo consisting of Heinrich Nocholaus and Sawan Yawnghwe known for their extreme use of colour and form.

"The next step is more ambitious, with approaches made to designers and models to appear in their paintings; they’re in talks with Daria Werbowy to star in a campaign that is first accessed by portraiture and they're looking for designer patronage from some new de Medici of schmutter. "

This particular article seems very intriguing. Dormice have collaborated with Versace and Roberto Cavalli on a variety of occasions and the little I've seen of their artwork is impressive. This will be great to see how it turns out. Here are a few selected works and a short article on the duo

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