The second campaign picture for H&M by Matthew Williamson has been released and I'm feeling a bit of deja vu. It looks similar to Inez & Vinoodh's previous work with Daria, including an old Vogue Paris editorial and her Spring 2009 Roberto Cavalli ads. However, the location is beautiful. I love the bright colours and anything to do with the beach. I hope they make a video for this campaign like the last couple of seasons!