Wednesday, January 20, 2010

Isabel Marant Spring Summer 2010

Following up on this previous post, the Isabel Marant campaign has been released and with a quick visit to the website you can see the four pictures on-line. But for the sake of a proper post I will upload them here as well. 


I've always felt that Daria makes the perfect Isabel Marant girl and its no surprise that the eponymous designer agrees. This is Daria's third campaign and hopefully not the last. Unfortunately it has to be my least favourite thus far. Its nothing to do with Daria or the setting but rather the clothes themselves. If you are aware of Isabel Marant's Spring Summer 2010 collection then you would have been, like me, inundated by an overflow of hot pinks, light denims and ruffles - things I try to stray very far from. Not to get too off topic and post a runway critique, but I have to say that the clothes are the only things hindering me from liking this campaign. The blue sky against a neutral ground makes for a beautiful setting and Daria's relaxed stances are fitting to the campaign - in fact I love how Daria looks in this campaign ... but I just don't like this as much as I would any Marant ad.

  
Isabel Marant Spring Summer 2010 : Daria Werbowy by Inez and Vinoodh

I also can't help but compare this ad campaign to the Balmain Spring Summer 2008 campaign. It is the same formula: Daria + stylist Emanuelle Alt + photographers Inez and Vinoodh. Alt's styling resume is impeccable and Vinoodh and Matadin have produced some of the most original editorials and campaigns to date, yet this entire set brings a sense of déja-vu. Its a feeling that has been manifesting for the past few months but that will come up in an entirely different post. I wonder if the team could have predicted the possible similarities between the two campaigns ... But I suppose with a raport as lengthy as theirs things are bound to be repeated!

Also a snap of the Balmain campaign was posted at tFS and can be seen here. I'll wait until a proper scan to make a post of this but my initial reaction is quite disconcerting ...

image source : isabelmarant.fr

10 comments:

  1. i like how you credit and thank everyone from tfs except me :P

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  2. I detect a hint of sarcasm ... If your comment is in jest that's fine but I don't think its necessary. I always give credit ... when credit is due. I am perfectly apt to google Isabel Marant by myself you know.
    Just don't take it so seriously - these blogs are all in fun! :)

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  3. Thedariafiles, I'm no fan of the clothes either.The garms are so, not me but I guess very Marant and for that I would assume a very effective ad. I actually like and prefer over all the recent eds/ads Daria in Vogue US Feb-Steal Of The Month. Really think it's a perfect shot. Daria doing sexy nonchalant like only she knows how. Clothes look great also. Look forward to your post when you get HQ's :)

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  4. haha yes there was some sarcasm, i just always get the impression that you have a grudge or something against me..

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  5. no blogs war needed please!! especially because the best is the darialogist! :ppp

    i am kidding, but it seems to me that both of you are doing a great job, each one with her specialisation, like the different titles suggest. :)

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  6. Addyads - the Steal of the Month feature is so simple yet I find it makes the greatest impression on me. That's one case where the styling plays to the image's favor, not like in the Marant ads. And you make a good point - the campaign does a good job at representing the Marant label which I guess is their goal. There's just too much pink for me to digest it though! :D

    I agree eword its all in good fun and there is really no point in competition! Thank you for the kind compliment though :) Meghan I don't know why you would think I would harbor a grudge against you but I've sent you a PM in any case!

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  7. we need to rescue Daria from the Alt+ I&V gang.

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  8. I would have completely agreed with you a day ago and I still feel the same way at times anonymous. More Roversi and Sorrenti ... anybody! But I think the latest Vogue Paris editorial has redeemed the pair (a bit!)

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  9. since anything is now possible with Meisel, i really hope he works with Daria again. they use to be so harmonious together back in the day...remember?
    although Roversi and Sorrenti will still be a welcome change.

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  10. Of course I remember! They had some great works especially in the Vogue Italia years Its a shame he doesn't work with her at all today. I have no idea why ... I hope its nothing as drastic as the Freja rumors!

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